Analytics professional with 10 years of experience into analytics consulting with companies into CPG, retail, media and healthcare domain. Currently leading advanced analytics agenda for Diageo globally with focus on commercial and net revenue management business functions. Worked with senior leadership teams to identify opportunity to drive advanced analytics into their business functions/regions. Strong problem solving and storytelling ability. Good working knowledge of machine learning algorithms like random forest, gradient boosting, SVM, neural networks. Designed analytical frameworks and solutions on cross-functional business problems ranging from marketing, demand planning, pricing and promotions, category management, driver’s analysis, website performance analysis etc.